Production
At Tushy I helped develop an in-house photo set (lovingly referred to as the "shootable bathroom") and led monthly product and lifestyle shoots. During these shoots, I was responsible for set design, lighting, direction, shooting, and retouching. These shoots provided a steady stream of still and video assets used across product launches, campaigns, and digital platforms. My team also collaborated with external partners, where we led creative direction to ensure high-quality assets.
Got2Go NYC
Teddy Siegel, the activist and founder behind @got2gonyc, created the account to share the locations of free bathrooms in NYC. This being right up Tushy's alley, we collaborated with her to advocate public bathroom access in the city and promote our portable bidet, the Tushy Travel.
Asshole Activists
Asshole Activists is a purpose-driven campaign that highlights sanitation and environmental issues through a satirical lens. Originally launched in Toronto, the campaign expanded to a New York City activation that welcomed over 100 guests. From messaging to visual identity, the challenge was to strike a careful balance between irreverence and impact, using humor to spark awareness around serious topics. This campaign earned a Clio Award and was shortlisted for a Cannes Lion.
Holiday
During the holiday season, a time marked by particularly high consumer engagement, TUSHY's goal was to stand out while staying true to the brand’s playful voice. This festive campaign took inspiration from Googie architecture, incorporating retro-futuristic shapes, bold colors, and strategic use of red—a nod to insights from the marketing team. The result was a fresh yet familiar visual system that brought a nostalgic but modern twist to the holiday spirit.
Behind the scenes 👀
