Digital
Within my role as Creative Lead at Tushy, I contributed to and led a wide range of digital initiatives, including performance ads, email and retention marketing, product page design, and social content for paid and organic channels. A core focus of my work centered on the brand’s website, where I designed and implemented landing pages, refined product detail layouts, and enhanced overall user experience through conversion-minded design. I often collaborated closely with the web team, developing A/B tests to gather learnings that would later influence our designs and strategy.
Got2Go NYC
Teddy Siegel, the activist and founder behind @got2gonyc, created the account to share the locations of free bathrooms in NYC. This being right up Tushy's alley, we collaborated with her to advocate public bathroom access in the city and promote our portable bidet, the Tushy Travel.
Asshole Activists
Asshole Activists is a purpose-driven campaign that highlights sanitation and environmental issues through a satirical lens. Originally launched in Toronto, the campaign expanded to a New York City activation that welcomed over 100 guests. From messaging to visual identity, the challenge was to strike a careful balance between irreverence and impact, using humor to spark awareness around serious topics. This campaign earned a Clio Award and was shortlisted for a Cannes Lion.
Holiday
During the holiday season, a time marked by particularly high consumer engagement, TUSHY's goal was to stand out while staying true to the brand’s playful voice. This festive campaign took inspiration from Googie architecture, incorporating retro-futuristic shapes, bold colors, and strategic use of red—a nod to insights from the marketing team. The result was a fresh yet familiar visual system that brought a nostalgic but modern twist to the holiday spirit.
Behind the scenes 👀
